Business Marketing

Building A Strong Brand Through Retail Packaging

When it comes to triggers that attract and persuade consumers to purchase a brand, retail packaging becomes an essential in the marketing mix. Good packaging is a necessity to reflect the product and the personality of the manufacturing company. A study conducted by researchers from the University of Miami reveals that a product’s attractiveness, measured by the time people spent looking at that particular product, was equally important as personal preference consumer hold for a brand. Companies Read more […]

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How to Compose a Customer Interview Questionnaire

Conducting a customer interview has many benefits – but only if you extract answers you can use to your advantage. To get the right answers however, you need to ask the right questions – and ask them in the right way. Ultimately, you are looking for honest opinions from your customers. You want to know about their interests and preferences. Ask them about routines, habits and needs to determine how your product can help, or does help them. Look for comparisons between your product and your Read more […]

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