More and more brands use social media to speak to their prospective audience. In fact, social media is now being used as crowdsourcing software. It is a great way for businesses to promote their products, conduct market research, and engage their audience. So what are some examples of this type of technique being used very successfully? Kraft Macaroni Cheese Kraft Macaroni and Cheese ran a really successful campaign in which they showed tweets left by fans. They picked five different tweets that Read more […]