Conducting a customer interview has many benefits – but only if you extract answers you can use to your advantage. To get the right answers however, you need to ask the right questions – and ask them in the right way. Ultimately, you are looking for honest opinions from your customers. You want to know about their interests and preferences. Ask them about routines, habits and needs to determine how your product can help, or does help them. Look for comparisons between your product and your Read more […]
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