One of the best marketing strategies which small businesses can invest in is promotional marketing, it provides excellent return on investment and when executed right it can bring huge amounts of sales and leads yo your company. Promotional marketing is about offering your customers a great deal to get them through the door and then wowing them with your products, services and business ethos.
Many companies large and small use this practice everyday and in truth the idea of promotional marketing hasn’t changed much in many years. One of the biggest changes which we now see with this type of marketing is the way in which it is done, and cashback sites like Lyoness are a key part of that. If you haven’t got a deep understanding of how cashback sites can help your business to sell more and bring in more customers, here is how you can utilize this marketing tool to boost your company’s profits.
Cashback Sites Explained
Cashback sites offer their clients and users the chance to get cashback on their purchases and they work with a huge number of businesses to secure great deals for their users. For example a cashback site may offer its clients the chance to buy a Dyson hoover and receive 10% cashback. Naturally many consumers would jump at the chance of an offer like this so they buy the product directly through the cashback site, and then once the purchase is complete they will see money in their online account to the value of that 10%. Customers pay a small registration fee which is how these sites make their money.
How Businesses Can Benefit
Cashback works in exactly the same way as a discount, albeit in reverse and this can really entice customers. Very often consumers don’t believe in the discount and they think that a company is trying to hoodwink them by inflating prices and then bringing the down to the old price, and passing it off as a discount. This may not happen in your business but it is what the consumer believes. Offering the customer cashback however, and actually giving them money back after they have purchases something, does a far better job of enticing them to buy a product and experience a new company, product or service.
If you can work in conjunction with these cashback sites and offer consumers the chance to get some money back on their purchase from you then you will be boosting the profile of you company and increasing sales. You may lose profit on the product which you have sold but this is an investment in the future. If you wow the customers with your products or services then they will come back for more, and they may even bring a friend.
Cashback sites will deal with the money return side of things, they will just expect you to offer your products at an agreed discount, get it right and you could see a real boost to your business thanks to this marketing approach.
