When it comes to triggers that attract and persuade consumers to purchase a brand, retail packaging becomes an essential in the marketing mix. Good packaging is a necessity to reflect the product and the personality of the manufacturing company. A study conducted by researchers from the University of Miami reveals that a product’s attractiveness, measured by the time people spent looking at that particular product, was equally important as personal preference consumer hold for a brand. Companies Read more […]
Category: Business
How to Compose a Customer Interview Questionnaire
Conducting a customer interview has many benefits – but only if you extract answers you can use to your advantage. To get the right answers however, you need to ask the right questions – and ask them in the right way. Ultimately, you are looking for honest opinions from your customers. You want to know about their interests and preferences. Ask them about routines, habits and needs to determine how your product can help, or does help them. Look for comparisons between your product and your Read more […]
The Benefits Of Teamwork
For many companies, the concept of team building is a long winded process that reaps unsatisfactory rewards. However, as a result of this mind set, the majority of managers who decide to put off any team bonding activities witness a staggering fall in not only their team’s progression, but also motivational levels and overall sense of companionship within the group. In any business, teamwork is essential and can help a company to grow and develop. In addition, teamwork not only benefits your Read more […]
On Working Tax Credit : Who Is It For, How To Apply For It, And How Can It Help You ?
Working Tax Credit is a wonderful initiative on part of the British government to help supplement the income of hardworking but poorly paid men and women, who typically put in many hours of low income work each day, and often hold more than one job to provide for themselves and their families. We discuss the various aspects of this benefit, so that the information presented may be useful to a young person seeking to supplement his or her income, but unaware of the benefits that the government has Read more […]