Business Marketing

Building A Strong Brand Through Retail Packaging

When it comes to triggers that attract and persuade consumers to purchase a brand, retail packaging becomes an essential in the marketing mix. Good packaging is a necessity to reflect the product and the personality of the manufacturing company. A study conducted by researchers from the University of Miami reveals that a product’s attractiveness, measured by the time people spent looking at that particular product, was equally important as personal preference consumer hold for a brand. Companies Read more […]

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