Describing the world of digital marketing as stagnant could not be far from the truth. Digital marketing strategitc techniques are constantly changing, and this evolution can be difficult to follow. But as long as you stay on top of the latest and greatest in the digital marketing world, your business is likely to succeed.
In order to stay on top the digital marketing, it is important to look to the future. Focusing on innovative digital marketing techniques is one of the best ways to pull ahead of the competition. You can start right here by reading about the 3 digital marketing trends that are expected to take over by the end of 2020.
Almost All Websites Will Contain Chatbots
As you browse a website these days, you’ve probably noticed something different happening. Within a minute or two of browsing around, a small chat window is likely to appear at the bottom of the screen. Most of these chat windows are there to see if you need any assistance or have any questions about the company or the service/product provided.
This chat appears to come from a human, but it turns out it is something called a chatbot. A chatbot is exactly as it sounds and is something of a chat-robot. A chatbot automatically appears, and it isn’t actually a human. However, chatbots are still greatly appreciated by potential customers. Digital marketing analytics show that nearly all companies utilizing chatbots on their websites and social media accounts generate more sales.
Videos Will be Fully Optimized for Improved Ranking
You all know about the little thing called SEO – or at least you should if you’re hoping to rank your website on search engines. If you have yet to invest in search engine optimization, you have fallen behind the marketing times. SEO is continuing to evolve even further, so now is a better time than ever to brush up on your SEO skills.
In the past, SEO was solely focused on written content, such as informational blog posts. But this is all about to change as SEO techniques will be applied to video content as well. Video SEO will be an entirely different ballgame then content SEO. So even if you consider yourself an SEO expert, it is time to go back to the drawing room when optimizing for video content.
According to a digital marketing source called Wordstream, “video SEO is simply optimizing your video to be indexed and rank on the search engine results pages for relevant keyword searches. There are many optimization strategies to give your videos a higher chance of ranking, which this article will outline.”
Customers Will Expect Virtual Reality Experiences
Nowadays, customers like to experience a product or service before actually making a purchase. This is entirely possible through the use of virtual or augmented reality. No matter if you’re selling an interior design service or trendy sunglasses, potential customers want to participate in a “test run” of sorts. Offering a virtual reality experience on your website allows customers to design a room or try on a sleek pair of shades.